Learn more about what you can do with a degree in communications. Find information on communications careers, salary, job outlook, and schools. View popular schools that prepare students for careers in communications.
Communication is the lifeblood of human interaction. In business, the way in which an organization communicates with all organizational stakeholders from customers and suppliers to the media can mean the difference between success and failure. Given the importance of communication to the organization, it is not surprising to find that companies need experts in communication to provide them with the ability to convey important messages and meanings. While some communication specialists working in organizations focus specifically on marketing products others work directly with the public through public relations programs. Regardless of the specific way in which communication occurs, it is clear that organizations of every type and size need communications to support their operations.
Professionals interested in a career in communications will need to have a broad range of skills and attributes in order to fill these positions. In addition to the fact that most communication positions in business require a Bachelors Degree, individuals interested in these types of positions must typically be extroverted, have excellent written and spoken communication skills and a willingness to work with others. Positions involving communication require expressiveness. As such, professionals seeking positions in communications should be able to engage in these types of activities.
Arguably, communications is a broad field that includes a number of different avenues for interaction. Not surprisingly, careers in communication are diverse and are identified based on a specific type of communication that the professional provides. For example, those with an interest in communications could pursue a position as a promotion manager. Individuals in these positions develop promotional campaigns used by the organization to sell products to consumers. Promotion managers work with a number of other communications specialists, including marketing managers. Marketing managers are also responsible for promoting the organization to the public. Professionals working in this field are concerned with communication issues such as customer satisfaction, product/brand image and reputation. Professionals seeking careers in communication may also choose to work in public relations (PR). PR professionals serve as a liaison between the organization and the public. The work performed by public relation specialists provides an important foundation for the organization to manage its external communications with the public.
Industry Salary Info
Earnings for communications professionals will vary based on the specific area of specialization. Professionals working in the field typically require a Bachelors Degree for entry level positions. Individuals with a Masters of Business Administration (MBA) degree will be able to secure mid-level positions in their fields with higher salaries. Median annual starting salaries for all communications professionals are $36,700. For professionals employed as promotion managers, salaries range from $34,419 to $64,835. For professionals working as marketing managers, median annual salaries are $55,474. Professionals at the top of this career path can earn as much as $91,767. Median annual salaries for professionals working in public relations are $58,950. Most of the positions in communications are full time jobs that provide the professional with access to important benefits such as health insurance, paid time off and vacation time. Experience in the field and additional education in a particular industry niche can increase earnings for professionals working in communications.
The number of positions available for communications professionals is projected to increase faster than average though 2018. Growth in the field is being fueled by the expansion of organizations into new markets and territories. Professionals that have experience or education in international business will have access to more job opportunities. Globalization has prompted many organizations to seek expansion opportunities abroad. As such, marketing managers that are able to work in an international context will be able to access new career paths and opportunities for employment. Open positions in corporate communications are also expected to increase as a result of the rise of social media. Professionals capable of using this medium to communicate with customer and the general public will be able to provide valuable supports for the organization. Growth is also expected in the area of web communications. Writers, journalists and editors that are able to communicate via the internet will have access to additional job opportunities in this field.