An online master’s-level program in marketing may provide students additional skills and knowledge in business and marketing, enabling them to obtain managerial roles. In these one- or two-year programs, students may learn how to apply ethics to marketing practices, strengthen critical-thinking capabilities, and promote specific products. Courses offered within these programs may include financial accounting, global marketing, and strategic marketing management.

Graduates may either seek managerial-type roles or enroll in a doctoral-level program. Master’s-level marketing graduates may secure employment in public relations, manufacturing, retail, or advertising.

Program Overview

• Prerequisite: Bachelor’s Degree
• Program Length: One to two years to complete
• Post-Grad Options: Employment or Doctoral Program
• Projected Employment Growth: 14% (2010-2020)*

Program Coursework

Coursework within an online master’s in marketing program may combine core marketing courses with several electives, based on the students’ desired career path. Students may learn about consumer behavior, product design, customer relationship management, and market research. Examples of potential core marketing classes may include the following:

• Global Marketing
• Operations Management
• Data Analysis for Business Decisions
• New Product Design and Development
• Financial Accounting
• International Business
• Strategic Marketing Management

Career Options

Graduates of master’s-level programs in marketing may pursue employment opportunities in manufacturing, government, advertising, retail, public relations, and technical services. According to the Bureau of Labor Statistics Occupational Outlook Handbook, job opportunities may increase by 14% from 2010-2020*.

Possible careers include:

• Promotions Manager
• Creative Director
• Media Planner
• Marketing Analyst
• Sales Director

Continuing Education

Individuals who complete an online master’s degree program in marketing may further their education by enrolling in a doctoral-level marketing program. These programs may provide students additional marketing knowledge and skills to help them become leaders in their field or teach in the academic sector. However, most employers only require potential candidates to have a bachelor’s degree to work in the field.

*U.S. Bureau of Labor Statistics Occupational Outlook Handbook