An online doctoral degree in retail management may provide students with the skills and training needed to investigate modern consumer behavior pertaining to retail business. Students enrolled in these upper-level programs may learn how to enhance consumers’ shopping experience, attract consumers to specific businesses, and retain consumers. Coursework within these programs may combine business-based electives, and major-specific courses, such as retail promotion, international retailing, and buyer behavior.

Upon graduation, students may seek entry to upper-level employment. Doctoral-level graduates may find employment opportunities in sales, marketing, distribution, merchandising, and operations.

Program Overview

• Prerequisite: Bachelor’s Degree at minimum
• Program Length: Three to five years to complete
• Post-Grad Options: Employment
• Projected Employment Growth: 12% (2010-2020)*

Program Coursework

The curriculum within an online doctoral degree in retail management may include business-related electives and major-specific courses. In these upper-level programs, students may study customer service, retail atmospheres, and online consumer behavior. Core retail management courses may include the following:

• Quantitative and Qualitative Research
• Econometrics
• Retail Operations Management
• International Retailing
• Retail Services and Marketing
• Buyer Behavior
• Retail Promotion

Career Options

Graduates of online doctoral in retail management may find jobs working in marketing, advertising, merchandising, and manufacturing. According to the Bureau of Labor Statistics, employment opportunities for those pursuing careers as sales managers are expected to increase by 12% from 2010-2020.*

Possible careers include:

• Sales Manager
• Advertising Manager
• Market Research Analyst
• Wholesale Manufacturer
• Product Promoter

*U.S. Bureau of Labor Statistics Occupational Outlook Handbook