Online baccalaureate-level programs in marketing may provide students in-depth knowledge on how marketing and business principles coexist. In these four-year programs, students may learn how to sell products or services, build a successful marketing plan, and evaluate consumer behavior. Program coursework may include project management, business communication, and marketing principles.

Student who complete an online program may either pursue entry-level employment opportunities or enroll in graduate-level programs. Graduates of bachelor’s degree programs may find employment options in advertising, manufacturing, sales, promotions, or social media.

Program Overview

• Prerequisite: High School Diploma or GED
• Program Length: Four years to complete
• Post-Grad Options: Entry-Level Employment or Master’s / Doctoral Program
• Projected Employment Growth: 14% (2010-2020)*

Program Coursework

Baccalaureate-level coursework for marketing may include general education requirements alongside major-specific classes. Students may learn strategic marketing, product management, distribution, and sales strategies. Core marketing courses may include the following:

• Business Ethics
• Marketing Principles
• Managerial Accounting
• Project Management
• Economics
• Business Communication
• Information Systems Management

Career Options

Graduates of bachelor’s degree programs in marketing may find employment in manufacturing, sales, technical services, finance, and public relations. According to the U.S. Bureau of Labor Statistics, employment openings for marketing may increase by 14% from 2010-2020*.

Possible careers include:

• Marketing Manager
• Market Research Analyst
• Sales Manager
• Technical Writer
• Product Promoter

Continuing Education

Individuals who successfully finish a bachelor’s degree program in marketing may pursue entry-level employment or opt to further their education by enrolling in graduate-level programs in the field. A master’s degree program in marketing may include business administration courses and provide students in-depth training on brand advertising, new product development, and market identification. Most employers require applicants hold a bachelor’s degree at minimum in order to work in managerial positions.

*U.S. Bureau of Labor Statistics Occupational Outlook Handbook