An online associate degree in sports management may teach students the fundamentals of business, management, and marketing as it relates to the sports industry. In these two-year programs, students may learn how to determine target markets for sports and exercise programs, plan and coordinate sports and wellness activities, and evaluate current marketing and planning strategies. Program coursework may include a combination of general education requirements and core courses including sports psychology, sociology of sports, and contemporary issues in sports.

Upon graduation, students may either seek entry-level employment or transfer to a baccalaureate program. Associate-level graduates may seek employment in educational settings, sports and recreation facilities, and sports organizations.

Program Overview

• Prerequisite: High School Diploma or GED
• Program Length: Two years to complete
• Post-Grad Options: Entry-Level Employment or Bachelor’s Program
• Projected Employment Growth: 29% (2010-2020)*

Program Coursework

The curriculum for associate-level sports management degree programs may consist of some general education classes alongside major-specific courses. These courses may teach students the current trends and issues in the sports industry, effective sports management principles, and the fundamentals of sports law. Core sports management classes may include the following:

• Business Computer Applications
• Introduction to Sports Management
• Contemporary Issues in Sport
• Olympic Games
• Sports Psychology
• Sport Coaching
• Sociology of Sports

Career Options

Associate-level graduates may gain employment in universities, sports recreations centers, sports marketing firms, civic organizations, and sports organizations. According to the Bureau of Labor Statistics, employment opportunities in coaching and scouting are projected to increase by 29% from 2010-2020.*

Possible careers include:

• Coach
• Scout
• Sports Agent Assistant
• Program Coordinator
• Sports Marketing Assistant

Continuing Education

Students who successfully complete an associate-level sports management degree program may have the opportunity to continue their education by transferring their credits to a baccalaureate degree program. A bachelor’s degree in sports management may provide students with advanced skills in human resources management, project management, and marketing.

*U.S. Bureau of Labor Statistics Occupational Outlook Handbook