An online associate degree in marketing may provide students with in-depth training on the fundamentals of business and marketing. In this two-year program, students may learn how to develop and administer products, services and ideas to consumers. Program coursework may include a handful of general education courses integrated with major-specific courses such as principles of marketing, managerial finance, and business communication.

Upon completion of the program, students may either seek entry-level employment in their chosen field or enroll in a baccalaureate program. Associate-level graduates may gain employment in advertising, sales, finance, promotions, public relations and social media.

Program Overview

• Prerequisite: High School Diploma or GED
• Program Length: Two years to complete
• Post-Grad Options: Entry-Level Employment or Bachelor’s Program
• Projected Employment Growth: 14% (2010-2020)*

Program Coursework

The curriculum for associate-level marketing degree programs may integrate general education classes, core marketing courses and electives or coursework within a chosen specialty. These courses may teach students how to identify market opportunities, estimate product demand, develop strategies, and set prices. Core marketing classes may include the following:

• Marketing Principles
• Business Communication
• International Marketing
• Accounting
• Consumer Behavior
• Managerial Finance
• Advertising and Promotions

Career Options

Associate-level graduates may explore opportunities in sales, merchandising, promotions, public relations and interactive media. According to the Bureau of Labor Statistics, employment opportunities in marketing are projected to increase by 14% from 2010-2020*.

Possible careers include:

• Product Promoter
• Advertising and Promotions Manager
• Market Research Analyst
• Public Relations Specialist
• Sales Worker Supervisor

Continuing Education

Students who successfully complete an associate degree in marketing may have the opportunity to continue their education by transferring into a 4-year bachelor’s degree program. A bachelor’s degree program in business marketing may provide students enhanced skills in communication, project management, and decision-making skills. Employers may require individuals to hold a baccalaureate degree at minimum to work in upper-level marketing positions.

*U.S. Bureau of Labor Statistics Occupational Outlook Handbook